Kamis, 28 Januari 2010

mig33 official press release

After Launching New Social Entertainment Features


Singapore – January 19, 2010 – mig33, the world’s largest mobile-first community, today announced
exceptional growth of -- and activity within -- its global community and the release of several new features
designed to strengthen its position as the fastest-growing mobile Social Entertainment Service (SES) in
emerging markets.

mig33 ‘s worldwide community has now grown to more than 30 million registered users as it continues to
add almost 1 million new users per month. Additionally, its messaging volume grew dramatically, with the
service now delivering more than 500 million messages per day.

The growth comes parallel to mig33's release of several new features designed to push those growth
rates even higher as the company broadens its SES offerings and expands its thriving virtual economy.

"mig33 remains single-minded in its strategy, which is to provide emerging, mobile-first markets with
social entertainment options and, in turn, continue to grow a vibrant virtual economy," said Steven Goh,
CEO and co-founder, mig33. "Rather than seeking a single 'silver bullet' in features, we understand that
success lies in providing lots of different options that, together, provide the best possible mobile social
experience."

The latest features -- just out of beta -- include wall creation and commenting, voting, and updated profile
pages that display, among other things, virtual gifts exchanged. The new features are available on over
2,000 handsets that mig33 currently supports. The company plans on releasing additional new mobile
SES features in coming weeks.

mig33, previously based in the heart of Silicon Valley, relocated to Singapore less than two months ago.
The set-up of its engineering centre was supported by the Infocomm Development Authority of Singapore
(IDA), under its iCentre Programme. With the support of iCentre, mig33 plans to expand its presence in
Singapore and regionally by growing the virtual economy through developing social entertainment with
more social games and applications and developing on other platforms,including Android, iPhone and
Facebook, for wider consumer reach.

“Through its iCentre programme, IDA provides developmental support for start-ups like mig33 to establish
new engineering centres in Singapore. We believe that activities from start-ups like mig33 will increase
the diversity of entrepreneurs and engineering talents in Singapore. This is part of IDA’s longer term
vision of developing Singapore as an innovation hub for entrepreneurial activities by VC-backed startups,”
said Mr Andrew Khaw, Senior Director, Industry Development Group, IDA.

"mig33's ultimate goal is to become the Tencent QQ for the rest of the world and, as such, we believe
Singapore's IDA support is a solid investment for both Singapore and mig33," said Goh.

About mig33
mig33 is the world’s largest mobile-first community, providing communications and entertainment services
for more than 30 million members and their mobile devices worldwide. With mig33, members in more
than 200 countries engage in vibrant chat communities, instant messaging, email, photo sharing, virtual
gifting, profile building and sharing, and more. The service is available worldwide, optimized for more
than 2,000 handsets. In mid 2009, mig33 partnered with Indonesia's largest mobile retailer, PT Trikomsel
Oke, to begin offering mig33 payment vouchers in OKE's more than 800 retail outlets. Founded in 2005,
mig33 is backed by Silicon Valley venture firms Accel Partners, Redpoint Ventures and DCM. For more
information, please visit "http://www.mig33.com.

For more information, please contact:
Linda Fulford
Fulford Public Relations
Tel: 6324 2268
Mob: 9088 3757
Email: lfulford@fulfordpr.com

Mei Lin Ng
mig33
Mob: 8522 6173
Email: mng@mig33global.com

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